Evaluation - Q5) What kind of media institution might distribute your media product and why?

Egmont - Research

Egmont is the UK's biggest children's publisher and they publish only for children as they are their main focus. Egmont Group is Scandinavian in origin and is one of the world's biggest media companies. They’re a private company owned by a charitable foundation and sell more than 25 million books and 12 million magazines a year.

Egmont are number 2 in the UK children's book market, number 1 in the character book market and number 2 in magazines. They have a team of many talents, more than 200 people based in their London offices and their titles and authors are loved by children, parents and teachers.

Egmont publish many popular magazine products such as Barbie, Hello Kitty, Ben 10, Go Girl, Disney and Me and We Love Pop.

I have used Egmont's website to educate myself on the different products that they publish and their unique and specific target audience: http://www.egmont.co.uk/