Friday, March 7, 2014

Evaluation - Q7) In what ways does your media product use, develop or challenge forms and conventions of real media products?

How I have used forms and conventions

Masthead-
One of the main conventions of a magazine is the masthead. This is a very important feature of a magazine as it is the brand recognition for the product which is to be remembered and recognized by many. The masthead that I have created challenges the usual convention as it is set out differently than the generic magazine masthead. As you can see, the name of my magazine is created in a way that visually looks like an acrostic. The letters 'VIP' are placed down the side to emphasize the importance of the pop genre, the magazine and the readers. The shape of the masthead is also different to the usual type of masthead as it has been put into a circle shaped boarder. I did this as it separates the masthead from the rest of the magazine which highlights it and again, makes it stand out from other magazines.

Main Image-
Another convention is a main image on the front page of the magazine. This usually plays a big part when attracting the readers as, young audiences especially, tend to decide on a magazine due to the cover and who is featured on it. The mise-en-scene is different and challenges the usual conventions of a main image as it is set outside. Most pop magazines have images which are taken in a studio to use on their front cover, where as I decided to do this differently for my own product to make it different from others. Setting the main image outside instead of inside a studio helps my magazine to stand out from others on the shelf as it does not follow the usual conventions.

Sell Lines-
I have used the typical convention of sell lines on my magazine cover as I feel that they are an important and traditional way of attracting the audience to get them to buy the product. I feel that sell lines are very effective and this is the reason why I have many of them on the cover of my magazine. The sell lines that I have created do not challenge the usual conventions as they are quite similar in a sense that they portray small bits of information about what is inside of the magazine. However, I have used many images to support these sell lines as this also helps to attract the audience as images are more appealing to the eye than just writing. Therefore, my magazine is also different to others for the amount of images used, instead of just using one or two, I have used many to go along side the sell lines. This also helps my product to stand out on the shelf compared to other stereotypical magazines.

Layering-
Many pop magazines consist of lots of layering on the cover of their magazine, whereas, my magazine includes less of it. I decided to create my magazine so that everything is in sections and columns as it makes everything on the page stand out instead of being sunk into the background with the rest of the main conventions. This makes my magazine different to many as all of the stories are clear and you can easily see each feature that is being portrayed which contrasts with the idea of lots of layering covering the page.

Sunday, February 9, 2014

Evaluation - Q5) What kind of media institution might distribute your media product and why?

Egmont Group

I think that Egmont would distribute my media product as they are a unique publishing company who have a target audience of a young age which is similar to the target audience for my own magazine. I think that Egmont would be the best publishing group to distribute my product as they publish the 'We Love Pop' magazine. I based a lot of my research on this magazine as inspiration to gather some ideas for my own product as it has a similar target audience. As Egmont is the publishing company for this magazine, I already know that they are popular with my target audience, especially due to their focus on younger generations therefore it would be a trust worthy institution for me to use. In addition to this I think they would be interested in my magazine as it fits in with the type of magazines that they already publish which could attract some new customers for them.

I have used Egmont's website to find out information about the group and the types of magazines that they distribute: http://www.egmont.co.uk/magazines.asp

Evaluation - Q5) What kind of media institution might distribute your media product and why?

Egmont - Research


Egmont is the UK's biggest children's publisher and they publish only for children as they are their main focus. Egmont Group is Scandinavian in origin and is one of the world's biggest media companies. They’re a private company owned by a charitable foundation and sell more than 25 million books and 12 million magazines a year.
Egmont are number 2 in the UK children's book market, number 1 in the character book market and number 2 in magazines. They have a team of many talents, more than 200 people based in their London offices and their titles and authors are loved by children, parents and teachers.

Egmont publish many popular magazine products such as Barbie, Hello Kitty, Ben 10, Go Girl, Disney and Me and We Love Pop.

I have used Egmont's website to educate myself on the different products that they publish and their unique and specific target audience: http://www.egmont.co.uk/


Evaluation - Q5) What kind of media insitution might distribute your media product and why?

Emap - Research

Emap International Limited is a British Media Company which specialises in the production of business-to-business magazines, and the organisation of business events and conferences. It is now owned by Apax and Guardian Media Group.

Emap is a content, subscription and networking business. They connect influential people and organisations to a high-value network of decision-makers, data and ideas through their industry-leading portfolio of brands including Retail Week, Health service journal, MEED, Architect’s journal and Drapers.

This is Emap's website which helped me to find out information about the company and their target audience: http://www.emap.com/


Evaluation - Q5) What kind of media institution might distribute your media product and why?

Bauer - Research


Bauer media group is an international distribution company headquartered in Hamburg, Germany. It operates in 16 countries worldwide and was founded in 1875. It has been privately owned by the Bauer family.
Bauer have more than 80 influential media brands, spanning a wide range of interests. These include Heat, Grazia, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kerrang and 4music. The business is built on millions of personal relationships with engaged audiences.

The Bauer website helped me with my research to understand the company and who they appeal to: http://www.bauermedia.co.uk/


Evalutation - Q5) What kind of media institution might distribute your media product and why?

IPC - Research


IPC Media (International Publishing Corporation) is a magazine consumer and digital publishing company in the United Kingdom which has a large portfolio and selling over 350 million copies of magazines each year.
It has more than 60 iconic media brands, IPC creates content for multiple platforms, across-print, online, mobile, tablets and events. It also has an award winning portfolio of websites reaches over 25 million global users every month.

IPC publishes many magazine products such as Teen Now, Look, Woman's Weekly, Soap Life, TV Easy, Golf monthly and many more.

I have used the IPC website to do some individual research to get a clear idea of what the company do and how they do it: http://www.ipcmedia.com/