Research and Planning - Advertisements

I have learnt that magazines use advertising to attract their target audience as they advertise products that would appeal to that certain group of people. This is how the companies are able to make money as other companies pay for their product to be advertised in certain magazines. This is so important as if the target audience for the product being advertised does not match the target audience of the magazine that it had been incorporated into, the product will not be bought by many and money will be lost. I have looked through a few magazines to analyse the products being advertised and seeing how they appeal to the target audience. Here is an example of one of the magazines and what I found:

Top of the Pops - Target audience: 11-14/female

Tampax Pearl - As the target audience are girls hitting the teenager years it means they are beginning to hit puberty, therefore, this company have bought slots in the front and back of the magazine to target their audience into buying their product as it may apply to them at this time of their lives.

So...? - Body fragrance that appeals to this target audience as there are many different fragrances to choose from. The image on each of the bottles are cartoon which has a connotation of the younger generation of audience. The body spray collection is also targeted at females, therefore, this audience matches with the target audience of the magazine so their sale figures may increase by advertising in this particular magazine.

Swapit - This is a website which allows people to earn 'Swapit' points by playing games and entering competitions, then spend the points on products such as games, music, books, movies and more. This company has chosen  Top of the Pops to advertise their website as they have the same target audience so by advertising it here will get them more customers. It is clear that they have the same target audience as it says at the bottom of the advertisement "The online auction site for kids and teens" which is who this magazine is aimed at.